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Steven Carter-Bailey launches the first of ProCook’s new stores

August 14, 2019 by ProCook Leave a Comment

Great news for cake lovers, home cooks and Bake Off fans alike as we begin the launch of our 13 new stores that will all have opened their doors by the end of October – plenty of time for Christmas shoppers to get their hands on those must have ProCook pieces!

To celebrate the launch of our new stores we’ve invited special guest, 2019 Great New Year Bake Off winner and 2017 Great British Bake Off finalist, Steven Carter-Bailey to treat shoppers to a baking demonstration and tell-all Q&A session in some of our new stores and with Prue Leith calling him ‘one hell of a baker‘ it’s not an event you’ll want to miss. Find out what baking in the famous tent is really like, whether the Hollywood handshake is all its cracked up to be and what life is like once the competition is over as you pick up top tips and tricks from someone who has three Star Baker accolades to his name.

Great British Bake Off Finalist, Steven Carter-BaileyLet us introduce you to Steven Carter-Bailey

Self-confessed cake-aholic Steven, who is renowned in the baking community for creating bold and spectacular themed cakes, first graced our screens in 2017 on the eighth series of The Great British Bake Off which peaked at 10 million viewers in the final.

Steven entered the show with a dream to just make it through the first week, but finished as runner-up in the final collecting three Star Bakers (and several Hollywood handshakes) along the way. Having won The Great New Year Bake Off in 2019, Steven has since worked as a special reporter for ITV news, is currently touring the UK giving demonstrations at food festivals and has recently partnered with ProCook to promote the expansion of the brand in several new towns and cities.

Check out some of our favourite bakes from Steven here:

What you can expect at our events with Steven

Whether you’re a professional baker, a GBBO super fan or just getting started in the world of cakes and bakes, Steven’s demonstrations in store will provide you with all the very best tips and tricks to help give your project the Star Baker edge. You’ll also have the opportunity to ask Steven all of those burning questions about The Great British Bake Off, how he perfects his technique and what life is really like once the cameras are off in a tell-all Q&A session. PLUS there is a chance to win a bakeware bundle worth over £250!

As you browse our new stores you’ll be treated to nibbles and coffee as our staff demonstrate our latest kitchen gadgets and help answer any questions you may have surrounding our extensive product ranges. Famed for our high-quality cookware, kitchen accessories and tableware, ProCook also carries a range of iconic brands such as Joseph Joseph, Robert Welch, Wesco, Branbantia and Oxo Good Grips.

Come and celebrate with us

Steven will be joining us in launching our Brighton, Eastbourne, Lewes, Harrogate and Thame stores across the next few weeks:

  • Brighton Launch
    Date: Saturday 17th August 2019
    Time: 10am – 3pm
    Location: 35 Ship Street, Brighton, BN1 1AB
  • Eastbourne Launch
    Date: Friday 23rd August 2019
    Time: 10am – 3pm
    Location: 10 Cornfield Road, Eastbourne, BN21 4QE
  • Lewes Launch
    Date: Saturday 24th August 2019
    Time: 10am – 3pm
    Location: 20-21 High Street, Lewes, BN7 2LN
  • Harrogate Launch
    Date: Saturday 31st August 2019
    Time: 10am – 3pm
    Location: 7-11 Princes Street, Harrogate, HG1 1NG
  • Thame Launch
    Date: Saturday 7th September 2019
    Time: TBC
    Location: 109 High Street, Thame, OX9 3DZ

Keep checking our blog for details on when the rest of our new stores will be opening and how you can celebrate with us. Don’t forget that you don’t need to pop into one of our ProCook stores to browse our extensive ranges, you can shop online too! 

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